Candidate ghosting is as scary as it sounds for your bottom line.
Have you ever heard of the Ghosting Tax? That's right, there is a real monetary loss to ghosting candidates.
The numbers don't lie
70%
of job seekers now say it feels fair to ghost back — because they were ghosted first.
Source: Indeed Hiring LabThat's not a talent problem. That's broken communication. And it compounds quickly. Recruiters and hiring managers accidentally ghost candidates, then candidates ghost in the job interview. There's no closure, and it's a constant feedback loop.
What the Ghosting Tax actually costs you
Your Pipeline
41%of organisations report candidates ghosting them mid-interview process, according to SHRM research. Every vanished candidate means a re-opened req, a re-started search, and lost time-to-fill momentum.
Your Reputation
22%of candidates say they were never informed of their status or next steps. IBM Smarter Workforce Institute research found the majority talk about that experience with friends and family. Word travels — and the next great candidate may never apply.
Your Offer Acceptance Rate
38%more likely to accept your offer when satisfied with the hiring experience — and more than twice as likely to recommend you to others. Poor communication kills both. Data via the IBM Smarter Workforce Institute.
Your Revenue
64%of job seekers say a poor candidate experience makes them less likely to buy from that company, per the CareerArc Candidate Experience Report. IBM found candidates with a good experience are twice as likely to become a customer. One company, highlighted in a Survale case study, calculated £4.4M in annual revenue lost from rejected candidates alone.
The fix
Nia keeps every candidate informed at every stage — automatically.
No chasing. No silence. No Ghosting Tax.
Stop paying the Ghosting Tax.
Every candidate you leave in silence is a cost to your pipeline, your reputation, and your revenue. Nia ends that — automatically, from day one.
Eliminate Ghosting for Free